The Challenge:
--Logistically being able to create something new in order to innovate the field of home building.
The Solution:
--Using Alexander’s technology to put the theory to work, resulting in a new concept: The AxisPointe Inc. HomeProfile system.
Imagine the possibility of producing along with each new home a customized manual and CD. The CD would contain, the home’s floor plan, restrictive covenants and requirements and the contact information for every subcontractor and manufacturer who’s worked on the home, in addition to model number, color sample, and warranty care and use information for all the homes contests. All of that information and the ability to launch and manage follow up service requests are available via a web component as well--This is what the HomeProfile system entails.
The idea was an immediate success. But the logistics of actually compiling the product soon became overwhelming, particularly as demand increased and volume requirements grew. Imagine the logistics behind the compilation and construction of a book of components that are fully unique to every individual home!
This is where AxisPointe’s partnership with Alexander’s begins. With a 32 year heritage as a commercial printer, in recent years Alexander’s has also forged a reputation as a leading technology integrator in the area of customized print automation.
As AxisPointe considered it’s potential production partners nationwide, Alexander’s stood out as the one provider with the technology background to fully understand and integrate the interface between the AxisPointe database and the commercial printer.
‘The keys for us were being able to automate and track the information from AxisPointe across all three pieces of equipment the product needs to be produced on,’ says Dan Mortimer, Chief Technology Officer (CTO) for Alexander’s. ‘We have to make sure the parts are produced in a way that brings them all together into a single manual at the end of the process. In that way, instead of producing a book at a time, we can easily ramp up to any level of production the company needs.’