Personalized Planning – Each day is different and so are the people, who fill them, so why should their planners look the same?
Design Your Own, or DYO, was born with one simple concept in mind; give the FranklinCovey customer a simple, hassle-free way to order and customize their own FranklinCovey planner. Customers are able to change everything from the layout to background images, even dates and events.
In 2002, FranklinCovey made plans to sign on with a company promising to fulfill all of its online DYO planner needs. FranklinCovey found itself spending one full year trying to get the system to perform according to its specifications. After much frustration, FranklinCovey approaches Alexander’s Print Advantage with its problem at which point Alexander’s introduces FranklinCovey to Printware – problem solved.
It’s easy and user friendly! Printware is connected to FranklinCoveys main website and with a few clicks of a mouse, FranklinCovey customers order, personalize, and approve their own planning pages.
Results:
Zero Risk - FranklinCovey has no upfront costs - No inventory to maintain.
FranklinCovey has been able to target a new web savvy client with a product that is literally ordered, proofed and paid for before one penny is spent on production. The product is delivered to the customer quickly with customer satisfaction levels higher than most online purchases.
Franklin Covey is starting a DYO 2 to cater to personalized corporate planners, branded to specific corporations and personalized for individuals within the company.
Proof:
We saved Franklin Covey $70,000 the first year on their business cards alone by providing them an on-line ordering solution!